Each Drop Counts.
posters/puzzle/quiz/calender/post card
This is a campaign aiming to educate and create awareness about water scarcity and help the audience think of easy and doable solutions to conserve water. The target audiences are high school kids and young adults, who are the future generation and should implement these ideas at an early age. The goal is to motivate them through examples. The posters feature animals, with the capability to conserve water in extreme climatic conditions and it also provides facts related to water scarcity. This will help the audience develop a sense of wonder and question themselves as to what can they do to conserve water.
Various fun and useful pieces (posters, calendar, jig-saw puzzle, quiz and post cards) are designed for this campaign that can also serve as learning aids!