The Pennsylvania Triangle.

magazine cover design

The Pennsylvania Triangle is the oldest student-run science and technology publication of the School of Engineering and Applied Science at the University of Pennsylvania. The goal was to revitalize the Penn Triangle magazine by significantly enhancing its visibility on the campus. To appeal to the students, a unique and contemporary illustration style was developed to represent the Triangle. The use of bright colors and dynamic illustrations generated excitement and engaged the reader. The illustrations were humorous, yet projected a serious message about the featured article. This led to a 33% increase in the distribution and also helped the Triangle obtain a new round of funding from the Student Activities Center (SAC).