Kaara Saaram.
logo design
The goal of this project was to create an identity for Kaara Saaram, a chain of restaurants based in south India, both in English and Tamil (regional language). An expressive identity was designed to make the customers crave for hot and spicy food from Kaara Saaram. Brand strategy was also developed to use the chilli characters from the logo in future ads, one as Kaara and the other as Saaram.